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The Evers Advantage for Sellers
If you are leaving the area, or just moving from one home to another within our area,
you need all the help you can get from your real estate agent and company. When you list with Evers & Co., here's what we'll do for you:
Our Seller's Advantage
- Before your house goes on the market, you will benefit from the combined expertise of the entire company. Evers & Co. agents will tour your property, giving the listing agent feedback on pricing and preparing the property for the market. This ensures that each Evers & Co.agent
will be knowedgeable about your home when buyers call.
- Let the Evers & Co. Resource List be your guide: our resource list will provide you with
painters, windowwashers, contractors, landscapers and any other help you need to get your property ready for market. If you don't live in the area, or if you live here but don't have time to
oversee the work, we will be glad to supervise, so that the necessary work gets done, and
we can show your home to best advantage, and sell it for the best price.
- Good news for empty houses! Evers & Co. maintains an inventory of accessories and furnishings to enhance the presentation of your property. We furnish the main rooms of the first floor, and the difference this makes is dramatic and always positive.
- Your listing will be placed in the Metropolitan Regional Information System(MRIS), the multiple listing service for the area, making the listing information available to every agent in the Metro area. MRIS can be accessed in our website via the "The Evers Advantage: Your Bridge to MRIS", giving our viewers instant acccess to your listing. In addition, the listing will be available on two other real estate websites, realtor.com and homesdatabase.com.
- You deserve the best from us; when you deal with Evers & Co., you deal directly with the
listing agent and not with an assistant.
- Donna Evers, the owner, President and Principal Broker of Evers & Co. is in the office daily and her 27 years of real estate sales and management experience is an integral part of the company's resources. This means no red tape, advice is readily available, and decisions are promptly made and implemented.
- Our sales force is dominated by Million Dollar Sales Club award winners. These experienced, successful agents are available to each other for consultation and brain-storming,
and this teamwork benefits every property we list and sell.
- Evers & Co. enjoys an excellent reputation and our agents have a fine working relationship with other agents and companies in the Metro area real estate community.
Marketing at Evers & Co.
The Power of Advertising
We believe in advertising. As a result, we advertise in many magazines and newpapers.
We have developed this varied list to be able to have the right vehicle for every property:
Bethesda Gazette
Chronicle of the Horse
City Paper
Foreign Service Journal
Georgetowner
Great Falls Connection
Hill Rag
Homes and Land
Horizons
International Herald Tribune
Legal Times
Loudoun Times Mirror
Luxury Homes
New York Times
Northwest Current
Pinnacle
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Preservation
Real Estate Book
Residence
Robb Report
Roll Call
Senior Beacon
Sun Gazette
Unique Homes
Washington Diplomat
Washingtonian
Washington Blade
Washington Jewish Week
Washington Life
Washington Post
Washington Times
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Referral Memberships
Our memberships include:
Who's Who in Luxury Real Estate (luxuryrealestate.com)
Unique Homes Global Referral Network (uniquehomes.com)
FIABCI, International Real Estate Federation (fiabci.com)
These memberships provides an affiliation with other fine companies across the country and around the world. In addition to having the resource of top real estate agents and companies, nationally and internationally, we also advertise with these companies in various publications, and send business back and forth. Evers & Co. can recommend a residential real estate agent
for you in any area of the country, and in many cases, the world.
The Evers Advantage in Living Color
We believe in advertising, and we believe in the persuasive power of color. Color is an important sales tool that makes a property more memorable and impressive to buyers.
Real life is not seen in black and white, but in technicolor, and so are Evers & Co. listings.
Here's how we use color to your advantage:
- Fact Sheets available at the property will feature color photos.
- Our custom brochures have interior and exterior color photos.
- Color fact sheets will be mailed to agents as soon as we put your property on the market.
- Your home appears in our website in color.
- Your home appears in color in MRIS, our website, realtor.com and homesdatabase.com.
- The photo option available in MRIS allows us to add extra color photos to your listing.
- Upper brackets properties appear in color in such publications as Unique Homes magazine, Pinnacle, Residence and the Robb Report.
The Evers Advantage for Your Home
If your home shows well, it will sell for its optimum price. That's the reason we offer the option of an analysis and "redo" of your home. This can be as simple as painting and de-cluttering to making major design changes.
If you want to pursue this option, our agents will tour your home and make notes as to what could be done for optimum presentation. Then, your listing agent and our broker will make a list of suggestions and go over them with you.
Typical suggestions will include:
- Cleaning and De-Cluttering - makes a home sparkle, look bigger and appear to have maximum storage space.
- Arrangement of Furniture - can make the rooms look bigger and make traffic patterns flow better.
- Decorating - a few simple and inexpensive changes can often add greatly to the value of your home by making your home look lighter, brighter and up-to-date.
- Landscaping - a beautiful home can get overwhelmed by shrubbery that has "overgrown" the house; also, the addition of attractive shrubbery and flowers can quickly create an appealing first impression to buyers.
- Exterior Changes - painting the front door, adding shutters, or making superficial design changes can make a world of difference in the curb appeal of your home.
If you want to utilize this service, we will assist you in finding the items and workmen necessary
to make the desired changes in the shortest time and at the least expense to you. We have found that a small investment on your part will often come back to you many times in the increased value of your property.
Marketing Plan: The Steps to Selling Your Home
- Use of the MRIS service, reaching all area real estate companies and agents.
- Tuesday "Brokers Open Houses" - gives area realtors a chance to visit your home: refreshments are provided by Evers & Co.
- Custom designed brochures and fact sheets describing the features of your home and picturing it in color
- Just Listed" post cards or flyers delivered to the neighborhood
- At least two to three ads per month in the Washington Post or its alternative during the listing period. Alternatives include the Legal Times, Northwest Current or other appropriate publications.
- Weekend open houses to be scheduled at times convenient to you. These are an excellent way to market the property and make it regularly and easily available for viewing to prospective purchasers.
- Telephone follow-up with agents and principals who have viewed the property. In this way, any interest can be immediately noted and developed by the agent who knows the most about the property.
In addition to the enthusiasm we have for promoting your property, we will be closely involved in all of the phases as the listing proceeds to sale and settlement. We present contracts to you for your consideration, help negotiate contract modifications through final ratification, and supervise the sale through the inspection, financing and escrow period and all the way to settlement. At each step, our aim is to make the process as smooth as possible.with the clients best interests in mind.
Evers & Co. has extensive experience in listing and selling fine properties. We have an excellent reputation for contract knowledge, financial expertise, meticulous record keeping and cordial relationships with other real estate agents and companies. We work on the premise that being the best in the competitive Washington real estate arena means having the best track record and offering the best personal service and marketing.
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