What are you reading? Local CEOs recommend their favorite business books

SmartCEO
August 2010

DONNA EVERS, president and broker, Evers & Co. Real Estate

Title: Buyology: Truth and Lies About Why We Buy

Author: Martin Lindstrom

My Review: "I'd recommend this book to anyone in the business community looking for a good read. The author is a truly innovative marketing guru, and the book applies extensive research about buying tendencies in a fascinating look at brands and advertising."